New Look. Same Values

New Look. Same Values.
Our labels are changing, but what’s inside is still the benchmark: winegrowing still driven by our commitment to sustainability and its deep connection between people and place.

You may have already spotted our updated labels in our wineshop or at the LCBO. This refresh has been in the works for some time, and while the transition will take place over several vintages, eventually the whole portfolio will carry new designs.

(photo from our August 2025 Picnic Party in the Vineyard)

In the time leading up to the new label, you may see a message on our bottles - just letting you know of the new look, inspired by our Illustration.

We are excited to showcase our Illustration that was created for us by renown, local artist, Jamie Bennett.  It tells the story of Malivoire and our interconnected communities, sustainably co-existing by the dynamic interactions we foster.  We chose the Naïve art style because it draws inspiration from folk art traditions that celebrated simplicity, storytelling and community.

What matters most hasn’t changed. It’s still us—our values, our craft, and our dedication to making wines you love. Our new labels simply bring that spirit to life on the outside, too.

Pictured here is our 'announcement' that you may see when shopping for our Gamay or Chardonnay at the LCBO.