Malivoire Wine Flying High with Air Canada and Cirque du Soleil Collaborations

Beamsville, Ontario - Malivoire Wine, an award-winning leader in Canadian viticulture renowned for its exceptional Gamay production, is proud to announce expanded collaborations with like-minded organizations Air Canada and Cirque du Soleil. Air Canada's focus on achieving net-zero emissions by 2050 and Cirque du Soleil's ECHO production, which underscores the importance of collective efforts in shaping a sustainable future, resonate strongly with Malivoire’s practices in sustainable winemaking and community support.

Look for Malivoire Wine this summer:

  • Malivoire wines will be featured in Air Canada’s Signature Class cabins on international and North American routes, in addition to their ongoing presence in Air Canada Maple Leaf Lounges in Toronto and Ottawa as well as the Air Canada Café in Toronto, Ontario.

  • Malivoire wines are being showcased at Cirque du Soleil's summer show Cirque du Soleil ECHO in Toronto, presented under the Big Top until August 4th. 2024.

  • Malivoire wines will be featured in conjunction with Aeroplan and LCBO rewards programs starting June 23 for 4 weeks.

    These collaborations mark a significant step in Malivoire’s effort to join forces with global and culturally impactful partners who are equally dedicated to making a positive difference in the world.

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About Malivoire Wine
Malivoire Wine has been a pioneer and leader in sustainable winemaking in Niagara, Canada since its establishment in 1998. Known for its innovative practices and a strong commitment to producing high-quality wines, Malivoire has set a benchmark in Canadian winemaking, with a special focus on Gamay wines.

About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a world leader in artistic entertainment. Building on four decades of pushing the boundaries of the imagination, the Company brings its creative approach to a large variety of entertainment forms, such as multimedia productions, immersive experiences, and special events. Cirque du Soleil Entertainment Group celebrates 40 years of defying reality, defining entertainment, and illuminating the world through art and creativity. Since its creation in 1984, more than 405 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs more than 4000 employees, including 1200 artists from 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, please visit