#8 - EVOLUTION OF THE CELLAR

“We are driven to change the face of winemaking in the area” said Martin Malivoire, speaking to the media as his winery completed its first crush.  The commitment to gravity was only the first of...

#7 - GRAVITY

In the spring of 1998, ground was broken on the construction of Martin Malivoire's winery. This would require the repurposing and expansion of an older steel farm structure overlooking a ravine th...

#6 - THE BUILDING

Malivoire likes to be a “more than meets the eye” kind of place.  For example, each day, visitors pass the arch and gardens that shelter the winery’s street entrance.  Few if any are aware of thei...

#5 - CONSTRUCTION

By 1997 the transformation of the Malivoire Estate Vineyard was underway. Construction of the future winery had begun, and 35 acres of land were being contoured and replanted with grape vines. ...

#4 - SUSTAINABILITY

As long as anyone can remember, Martin has talked about the importance of the "three-legged stool". It's his favourite metaphor for a viable winery, based on the premise that for long-term success ...

#3 - VARIETAL FOCUS

To tap into everything a prime vineyard can give, the right vines must be grown. This simple but certain rule was impressed upon Martin by his mentors...

#2 - VINEYARDS

Malivoire Wines’ founding site was the Moira Vineyard, which offered the Bench location, mesoclimate, topography and soil that Martin was looking for. However, its limited area could not accommodat...

#1 - The IDEA...

The journey began with an idea gestating in the mind of Martin Malivoire, a film industry special effects director who harboured a lifelong fascination for wine. From this came a resolve to invest ...

20th Anniversary Story

            In 1998 a winery, newly constructed on the Beamsville Bench, began its inaugural crush. The event realized the aspirations of Martin Malivoire, whose inventive mind f...